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The Toyota Land Cruiser FJ40 is on our short list of favorite cars of all time. Made from 1960 to 1984, the Japanese Jeep was authentic utilitarian perfection. The FJ Cruiser launched in 2007? Not so much. Jonathan Ward of Van Nuys, California was asked by Toyota to consult on the design of what became the new FJ Cruiser. Disenchanted when the end product strayed from his original prototypes that paid more direct homage to the classic FJ40 tradition, Ward decided to take matters into his own hands. The result is ICON – how a purist would revisit the great FJ40 without compromise. We met these guys in Laguna a while back where they had a few ICONs parked and immediately began justifying the need for a new SeaVees company car. ICONs are handmade in Los Angeles. Spec your own here

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